![]() ![]() Let’s look at some of the differences between price skimming and penetration pricing – Price skimming and penetration pricing both are pricing strategies used by companies when they launch a new product in the market however both strategies are different from each other. Another suitable situation for market penetration would be when low price plays a prime role in defeating and keeping out the competition. In contrast to market skimming, market penetration works when the market of the respective product is highly price sensitive or the production and distribution costs share an inverse relationship with the sales volume. ![]() As for market penetration, this pricing strategy involves setting a low initial price in the attempt of penetrating the market on a quick yet productive basis in order to win a large chunk of the market share. Lastly, market skimming is applicable when the competitors of the product are incapable of accessing the market conveniently. Market skimming is also suitable when the cost of production of a small volume of products is not that high. Also when an adequate number of buyers are willing to buy the product at the proposed premium price by the company. It is normally suitable for situations when the quality and image of the product justify and support the premium price. While market-skimming, in its initial phases, sets up high prices, in order to "skim" the revenue layer by layer from the market. These are two new product pricing strategies namely market skimming and market penetration.
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